Artist Resources- Afton - Big Time Entertainment - Pay-To-Play
AFTON'S (BIG TIME ENTERTAINMENT) ARTIST RESOURCES PAGE!
(THE MOST HILARIOUS IDEAS FROM AFTON YET!)
UPDATE 11-24-08 BIG TIME ENTERTAINMENT HAS CHANGED THEIR NAME TO AFTON.
EVERYTHING ELSE IS THE SAME.
SAME MYSPACE SPAM EMAILS, SAME PAY-TO-PLAY SHOWS, SAME COMPANY. MORE INFO SOON.
Several people have told me that when discussing their biz practices and helpful recommendations, what Afton does best is shoot themselves in the foot. Well they’ve got a Howitzer pointed at themselves this time! I could have written this as a joke. I wish I had!
Besides expanding their Pay-To Play Empire, Afton (formerly Big Time Entertainment) is now passing themselves off as experts who can show your band how to be successful. I have carefully read every word of the Afton Artist Resource website. With much time and effort I could easily dispute each point (and the rest is so rudimentary it could hardly be classified as useful information). However, I’m going to go through some of the worst ideas, so that you will realize your efforts could be spent better elsewhere. So let’s take a look at this mess, shall we? First, acquaint yourselves with the...
Then scroll down or pick your poison...
BUT BEFORE I START, THERE ARE A COUPLE GENERAL THINGS TO NOTICE ON THE AFTON ARTIST RESOURCE WEBSITE...
1. FREE STUFF:
2. NO OTHER BANDS:
3. FANS NOT FRIENDS:
4. SELL, SELL, SELL:
5. TOO MUCH MATH:
Afton is really pushing this “audio flyer” idea over posters, handbills and print ads. “Audio Flyers” are CD-Rs that you make for every show (they suggest 100-200!), with an “intro” (introducing the band, short interviews), two or three songs, and an “outro” (thanks and pumping up the show). First you should read all the drivel they have on this idea and then get back to me. Here are the problems with this idea.
THE RECORDING ITSELF:
AUDIO FLYERS ARE EXPENSIVE:
ADDING ANOTHER STEP:
ONE AUDIO FLYER - ONE PERSON AT A TIME:
CD-Rs (AUDIO FLYERS) ARE THE CASSETTE TAPES OF THE 21st CENTURY:
THEIR TEST: (WOW, THEY SURE CHANGED THEIR TUNE ON THIS ONE! I WONDER WHY?) Now they say you shouldn't give fliers out at the Mall, but check out the show analysis sheet below! They actually have 45 minutes scheduled at the Hillcrest Shopping Mall for Alex, Pam and Jim to hand out those audio CDRs and talk to 32 people for 3+ minutes! The Afton reps are confused! Here's the new page, but we should still look at the old information to see what they were previously claiming.
First, read THE TEST from the old Big Time Entertainment site if you can actually get through it, and see if any of it makes sense to you. What a mind-boggling set of made-up “facts”. They’ve got some concocted ideas to “prove” the time-honored tradition of making flyers, handbills and getting the word out through print ads doesn’t work. If you want to take the challenge, please let me know how you came out. I personally don’t have time for a test this complicated and silly. You are supposed to make traditional handbills and hand them out with a free CD giveaway offer (yeah, more free CD-Rs to pass out!). Then you count how many people turn in the handbill at your show for the free CD-R and that’s supposed to prove that they don’t work. However, it also proves that nobody cares about getting a free CD-R!
More goofy math from Afton:
THE SHOW ANALYSIS SHEET
FEAST YOUR EYEBALLS ON THIS! (Check it out first and then let’s discuss it)
Below is the actual “rock work-sheet” that the experts at Afton claim is VITAL to fill out for each show you play. Damn, my 25 year old band has some catching up to do!
Can Afton/Big Time Entertainment go any farther to prove that they know absolutely nothing about being in a band? The answer is:
GOALS FOR THIS SHOW:
PROMOTION DONE FOR THIS SHOW:
AT THE SHOW STATS:
There is a glaring omission on the SAS. That is the price of admission. 212 people came in the door. Afton usually charges a stiff price of $7 per pre-sold ticket. That’s $1,484. Since our fake band got $71, a more interesting breakdown would be where what that other $1,413 went (and honest clubs don’t mind sharing that information). I'd bet my $71 that a hefty chunk went to Afton Live.
POST SHOW ANALYSIS:
Here's some of the actual AFTON figures. READ THIS AND SEE IF YOU STILL WANT TO FILL OUT A SHOW ANALYSIS SHEET! It makes me tired just trying to read through it!:
"EXAMPLE: This is an example of one of the ways the Show Analysis Sheet can give you a clearer picture about whether you did well or poorly at attracting new fans at the show. For instance, if you know that the show had 100 people in total attendance, and you know that YOUR draw was 70; then by filling out the Show Analysis you will see that the number of “potential new fans” was 30. This means that if you got only 15 new fans from that show, you actually had great results since you converted 50% of the potential fans into new fans! Conversely, if 100 total people came to the show and you only drew 20 people, then there were 80 potential new fans. In this case, if you only made 15 new fans you actually didn't maximize the effectiveness of this show for gaining new fans, because you essentially only made 18% of the potential fans into new fans. In either scenario, if you had not filled out a Show Analysis Sheet, you may have been happy with scenario two when in reality you didn't really maximize the effectiveness of that show for gaining new fans. By doing the Show Analysis Sheet for each show you can start to see details such as this so that you can truly see if what you are doing is helping you reach your goals".
GRADE FOR THIS SHOW:
OUR GRADE FOR YOU:
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