AFTON LIVE - AFTON SHOWS - AFTON TICKETING
(OR BACK TO NEVERPAYTOPLAY.COM)

Afton (aka Afton Live - Afton Shows) is the Salem, Oregon company started by Ryan Kintz and Dan Robertson. This company was formerly called Big Time Entertainment. You can read all our previous postings on this link. This page also includes the first emails and questionnaires they sent to all the bands to fill out. Afton has dropped that idea along with a few others. They claim they’ve worked with over 15,000 bands. Where they see this as a testament to their success we view it more as proof that this company is an endless conveyer belt of bands and shows.

Basically an Afton show works like this: Afton rents out clubs in 35 cities all over the US. About six or seven full time reps sit at computers in Salem and spam email bands from multiple sites primarily using the massive myspace data base. Anybody with a music site will get an email from an Afton Rep with a show offer. These people don’t live in the city they book, they’ve never been to the clubs they are renting out and haven’t seen the bands play. When they’ve collected enough acts to be on a “show” (typically seven to nine) they get the musicians to print tickets and sell them. Before the show, all the acts playing turn in their ticket money to their locally hired “show manager”.

This is the standard pay-to-play scenario. If the band sells enough tickets Afton gives them a small percentage and keeps the majority for themselves. Even after paying the club rental, Afton always comes out on top.

THE RULES HAVE CHANGED! (and a new website has arrived)
Our friend MikeL from Maklac sent us some extremely interesting emails (all posted below) from an Afton show he recently did. MikeL has played a few Afton shows but never sells tickets. He used these shows as an opportunity to get some stage time and not much else. Everyone should be aware of these major changes to the way Afton now handles their shows.

1. ON-LINE AND NOT PAPER - Afton has decided that it will be easier for them to collect the money if it’s done on-line through credit cards. They claim that this is done for the bands and fans convenience but as we look deeper into this it’s easy to see who is actually benefitting the most. Trying to abandon the physical selling of tickets is a huge shift in Afton’s original rhetoric.

The Afton email now actually states:
SIMPLE & CONVENIENT For YOU & your Fans
- Don't need to print up & cut out physical tickets

- Don't need to TRAVEL AROUND, physically MEETING UP with every fan

Meeting up with every "fan" used to be what they based their company on. Apparently they’ve tossed out their old motto right out the window with their former name, Big Time Entertainment:

So much for their elaborate scenario about “Alex, Pam and Jim” going over to the Hillcrest Shopping Mall and talking to each person for 3+ minutes while handing out CD-rs.

Afton is now totally discouraging actual physical ticket selling. This is absolutely contrary to all their previous literature on the subject.

2. NO DOOR ENTRY - Okay, this one is so mind boggling I had to ask MikeL about it specifically. YES, you heard right - YOU CAN NOT ATTEND AN AFTON SHOW BY PAYING AT THE DOOR! Wow, let me say it again: If you bring your money to the door, even though it’s not sold out, you won’t gain entry to the show. Only through the Afton on-line ticket system can you attend an Afton Show. So in other words, these Afton events are even less like a real show and more like somebody’s private party - except that they are really expensive and nobody is serving complimentary hors d'oeuvres! And Afton is actually claiming that this new setup gains more audience than also allowing people in off the street? Wow!

3. MORE EXPENSIVE - Where you used to sell the old Kinko’s printed tickets for $7 and $8, on-line tickets are now a hefty $9 a pop and physical tickets are $10. If bands thought it was tough selling $7 tickets, wait until they try $9-10! AND THE PRICE HIKE DOESN’T END THERE: In another brilliant move Afton has decided to tack on a couple of extra fees per on-line ticket. For on-line orders they are now charging a $1.20 “convenience fee” and a $.55 “processing fee”! Processing what? So you will be asking your “fans” to fork over almost $11 ($10.70) to see you play. This is just a little more piece of the pie for Afton at the expense of your family and friends! Who do these guys think they are? Ticketmaster? We know who’s convenience this is for...

4. THE NEW “TIP” FEATURE - We believe this one is just plain wrong. In additioin to your mom, dad, siblings, and friends paying an exhorbitent $10.70 each to see you and and bunch of bands/acts they more than likely have no interest in, Afton has arranged for them the opportunity to give you a tip. Afton proudly states that the artist will keep ALL the tip money. How nice of them. This transaction will be recorded for you to see on-line, so you’ll know who’s generous and more important, who’s not. This new feature is obviously helpful to Afton when they end up taking the majority of your ticket money...your tips will help to cushion the blow.

Yeah, really...encourage your fans to buy on-line so they can pay even more money to see you play! Put the screws to them!

By the way...isn’t a tip normally given at the end of the service, not before? Next time you go to your favorite restaurant, give the waiter his tip when he hands you the menu.

THESE NEW RULES ARE BENEFICIAL TO AFTON BECAUSE:

1. THEY WILL BE ABLE TO MONITOR YOU. With the on-line ticket sales Afton will be able to closely monitor each band’s ticket sales (or lack thereof) at all times. According to MikeL they send out robot emails every day to inform you of your progress - but mainly as a way to put the pressure on you. He claims he got so many of these it became extremely annoying and they became more aggressive as the show got closer. He sent one example but told us his inbox was filled with these. It’s the Pay-To-Play Big Brother!

2. IT’S MONEY IN THE BANK...FOR AFTON! - There’s no more hassles with flaky bands who forgot their ticket money, let their best friends slide on the hefty door fee, used it for cheeseburgers before the show or are simply trying to “pull a fast one” on old Afton. Your family and friends' money goes (to use the Afton all-caps style) DIRECTLY TO THE AFTON BANK ACCOUNTS IN SALEM. How easy is that?...for Afton.

3. EXTRA SURCHARGES - It can seem like a fee that is necessary but mostly it’s just a way for them to squeeze a little bit more out of your “fans”.

4. AFTON CAN AMASS A HUGE DATABASE - If you didn’t know it, email address lists and credit card account info is extremely valuable. Now that every person who wants to support their kid’s/friend’s band is required to give email and credit card numbers, Afton will have access to a huge national database of information. Even if your band no longer works with Afton, what would prevent them from still being able to notify your family and friends of other upcoming shows and events? You are helping Afton gain a valuable resource through your friends and family.

DISADVANTAGES TO THE ARTISTS
It is not enough that bands are doing pay-to-play shows. Afton is taking it up a few notches.

1. Afton can now constantly bug you about your lack of ticket sales. Your progress can be constantly monitored (see the FIFTH email from MikeL below). They send too many emails every day to remind you what you “promised” and ask you to explain the problem.

2. No matter what their “statistics” might state, it is tough to get people to go through all the steps of signing up and logging into their site for tickets. People are starting to get a “log-in overload” with the current amount of sign-ins and passwords and may be unwilling to go through the hassle.

3. Many people are extremely cautious with credit card information. This is a very valid point that MikeL actually brought up. People don’t trust giving out information to a company they’ve never heard of. Ticketmaster has a name and reputation. Afton doesn’t.

4. No more need for promo. With the “no door entry” policy, there is absolutely no reason for Afton to even list your show in the club’s calendar. Why bother advertising? So your name isn’t going to end up anywhere other than the generic on-line poster you and the other bands on the bill display on Myspace and Facebook sites. A small version appears on the Afton site where you sell tickets.

5. It is hard enough for the typical brand new band to justify a $10 ticket price, but asking for a TIP too? Just how hard up and pathetic do we need to look? Afton also suggests you pressure people who promised to buy a ticket and haven’t. You’ll be able to monitor your family and friends and email them when they aren’t coughing up with the cash. Here’s a TIP from us and it WON’T COST YOU A PENNY: Do not abuse the good intentions of your band’s supporters. They will only take so much before they get sick of these tactics. These people are gold. Treat them as such.

It is our opinion that these new changes (other than being able to determine some kind of pre-show lineup) are mostly beneficial to Afton.

BACK TO TOP


THE BIG EMAIL EXCHANGE (The LONG LONG LONG version): Since MikeL kindly provided us with an organized glimpse into all the many emails he received for one Afton Show, we will reprint them with his permission. This is long and probably too detailed for some but we believe valuable if you really are considering a show with Afton. This is an important look at how involved their emails/rules are! Remember, all this is for ONE GIG! As always we can't resist adding our thoughts on this subject. The original email is in black and our opinion is in red...Again, this is just our opinion. It's up to each musician to make up their own minds about doing this kind of show.

MikeL's Seattle Afton Rep is Amy Cordy (She also books about 10 other cities besides Seattle - see Afton bookers list)
NOV 12 - THE FIRST EMAIL / Discusses the new on-line ticketing, payment and the new TIP feature.
NOV 16 - THE SECOND EMAIL / Tons of information, selling tickets, staff can attend shows, etc
NOV 16 - THE THIRD EMAIL (1 of 2) / All about the new on-line system, tipping (!), no door entry policy!
NOV 16 - THE FOURTH EMAIL (2 of 2) / Info about the "daily report", more about no door entry, etc
DEC 03 - THE FIFTH EMAIL / Pressuring the band to sell tickets
DEC 10 - THE SIXTH EMAIL / Strategies on selling tickets (check out the involved scenarios!)
DEC 11 - THE SEVENTH EMAIL / MikeL's concerns and Amy's further pressure and "incentives"
DEC 22 - THE SHOW AND FOLLOW UP

BACK TO TOP


FIRST EMAIL EXCHANGE:

Date: Thu, 12 Nov 2009 19:10:43 -0800
From: seattle@aftonlive.com
To:MikeL
Subject: does DEC 13th at El Corazon work for you? with ONLINE TICKETING

(sent this message to your primary contact email as well)

just wanted to let you know about this date i have coming up at el cor!! should be a really good time and i know you would rock the stage!!!!

hoping that you can play out on this one, cus this club is awesome!!!! check it out and get back to me! (the club is "awesome", even though she's never been there)

oh and i was able to get clearance that IF you get 25 fans out to this show i can get you a $1 per tix BONUS PAY which will double your pay!! (So to do the quick math: you'll be handing over $250 and more with Afton service charges...and in return you'll get $50 for all your work and Afton will get over $200.)

i wanna try and clear some EXTRA perks for you too on this show if you confirm (on TOP of what we already talked about), so email me back and i can let you know what i can probably get ya ;-)

(((show details below))))

WE NOW HAVE ONLINE TICKETING!!!!!!

http://tickets.aftonshows.com

it's awesome & makes it WAY easier to get your fans out - since now you have BOTH physical tickets to pre-sell AND our new ONLINE TICKETING system!

NEW TIP FEATURE = MORE MONEY FOR YOU, THE ARTIST! THIS IS A HORRIBLE IDEA!
- YOU get 100% of all tips that your Fans submit, most Fans end up tipping!!! (This is to soften the blow of not getting much percentage of the ticket money)
- The AVERAGE Tip per Fan right now is about $1.20 PER ticket purchased, so def encourage your fans to buy online! (Yeah, shake down your family and friends for even MORE money! Besides your band being exploited, you can turn around and do that to your "fans".)

+ MANY MORE FEATURES (ask for more info)!!

|| SHOW DETAILS ||

DEC 13th at El Corazon
ALL AGES & Bar w/ID
Load In: 5:00 PM Start Time: 6:30 PM
(I can get you onstage earlier or later if you need it, just tell me in advance)

THIS IS A CO-PROMOTION EFFORT:
For info on how our show listings are promoted: http://aftonlive.com/promo/ ("Co-" from who? Looks like you are promoting Afton more than they promote you.)

ADVANCE TICKETS - Physical Pre-Sale: $10.00
You have both ONLINE TICKETING & Physical Pre-sale tickets as options for this show. You can use both to help maximize your draw. However, Online Ticketing provides WAY more benefits to you and your Fans (ask me for more info)!

YOU NEED TO DRAW FANS THROUGH PHYSICAL PRE-SALE AND/OR ONLINE TICKETING:
If you Confirm this show, you are agreeing to pre-sell at least 25+ tickets
- To see why we require some presold tix, visit: http://www.aftonlive.com/whyselltickets (Should be retitled, "Why we are a pay-to-play company". Information from people who've never played real shows!)
- Artists never have to buy tickets or pay out of pocket for any unsold tix. All revenues come from the Fans.
- Any questions or issues about this, please address with me BEFORE you Confirm!

ARTIST PAYMENT:
You are always paid according to your total draw, based on our normal payscale (http://www.aftonlive.com/artistpayment), any Bonus Pay offered is on TOP of the normal pay scale. (Be sure to notice how they don't exactly do the math for how much THEY get! EXAMPLE #2: 38 Total Draw X $10 = $57 for you and $323 for Afton! A little lop-sided!)

NEW!!!!!!! When Fans buy tickets ONLINE, they are given the option to TIP YOU. You get 100% of your Fans tips... so MORE online sales means more pay in tips! Fans are already paying more than $10!

LINEUPS:
We update the club weekly with current lineups. Our online Calendar is updated in real-time as artists activate their online tickets.
Our lineups are posted at: http://tickets.aftonshows.com On a site only other bands get on!

EQUIPMENT:
For a complete list of what equipment to bring and what's provided: http://www.aftonlive.com//whattobring

Amy Cordy
Booking Representative
AFTON, LLC

BACK TO MENU


SECOND EMAIL EXCHANGE:

Date: Mon, 16 Nov 2009 18:02:19 -0800
Subject: CONFIRMED 100% at El Corazon for DEC 13th !!!
From: seattle@aftonlive.com

awesome! got you down for sure and happy to have you out! should be a lot of fun : )

sounds like you are ready to start working on the ticket sales, so ill make sure to get those out to you asap! along with the online ticketing activation email!!!

I have you 100% confirmed for the following Afton Show!!

DEC 13th at El Corazon
- - - - - - - - - - - - - - - - - - - - - - - - - - - -

THERE ARE (2) FORMS OF ADVANCE TICKETS AVAILABLE FOR THIS SHOW:

1. AFTON ONLINE TICKETING: 
You will be sent an "Online Ticket Activation" email within the next few hours.  It will explain how to ACTIVATE your online tickets - so your Fans can start purchasing them.  This makes it easier & more convenient, while providing an extremely professional experience for your fans.
 • Activate your Online Tickets ASAP
 • You WON'T be listed on our calendar, until you have ACTIVATED your online tickets
 • If you don't get the "Online Ticket Activation" email - LET ME KNOW!

2. PHYSICAL "PRE-SALE" TICKETS:
In addition to ONLINE TICKETING, you ALSO have the OPTION to use the more traditional method of pre-selling physical paper tickets directly to your fans, in person.  IF you choose to use this method (in ADDITION to Online Ticketing), simply follow the INSTRUCTIONS that I will be sending you in the next few days about how to pre-sale physical tickets for this show.
 • If you don't get those instructions in a few days - TELL ME!

- - - - - - - - - - - - - - - - - - - - - - - - - - - -

AFTON ARTIST RESOURCES
These strategies and the mindset taught within them will help build your fanbase quicker than by any other means!  Study this site and discuss the content with the members of your group.
• Choose goals that are valuable to you
• LEARN what it will take to achieve them
• And then put in the work
        - THAT is how consistently successful artists make their own luck
                        ------> http://www.aftonresources.com/ and CHECK OUT...
our take on their helpful hints

AFTON PROMOTION EFFORTS
We are putting effort into promoting our line-ups nationwide to millions of people. We do this through Radio, TV, and Online Ads. For more info, and to view the actual ads, go here: http://aftonlive.com/promo/

ANYONE YOU WANT ADDED TO THIS SHOW?
• If you have an artist in mind that you’d like to play with, have them email me for this show!

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
I AM HERE FOR YOU!
• ANY questions/issues/concerns that you have, let me know right away

I WILL DO MY BEST TO ACCOMMODATE YOUR NEEDS!
• If any policies or details are a problem, please talk with me about them NOW — sooner the better! 
• I will do my absolute best to accommodate your needs as much as I can, or set up special accommodations for you
• I cannot always accommodate every artists special needs, BUT if you notify me of these things NOW, I can try and see what I can do
• Bottom line, I want you to have a fun show and will do everything I can to make that happen

BOOKING STAFF WILL NOT BE ABLE TO ATTEND YOUR SHOW: (FINALLY! They are admitting that nobody who booked your show will be around to see you! Thank you.)
All of our Booking Staff works full-time 40+ hours per week at our main office in Oregon.  Because of this, it is not possible for our Booking Staff to fly out (or drive) to shows we put on all over the country.  This is why we employ, train, and manage our on-site Show Managers that will be at your show.  Our SM's specialize in day of event artist relations and making sure that the show happens as planned & all booking notes are followed.
• All arrangements you make with your Booking Rep will be clearly communicated to the Show Manager prior to your show.
• All that is discussed during the booking process is in writing by email, and stored on our servers.
• We also have a dedicated Show Manager Support Line that is manned by an in-office staff anytime we have a show.  If our Show Manager ever has any questions or concerns while at the show, our office is just a phone call or text away. (Check out what they say about the show manager in the last email!)

====================================
DETAILS YOU NEED TO KNOW!
• Below are important details you and all of your group members need to know for this show
-----------------------------------
 01.  Artist Payment
 02.  Set Lengths
 03.  Order of Performers
 04.  Do Not Be Late
 05.  Important Times
 06.  There are NO Door Sales for this Show
 07.  Equipment Provided/What to Bring
 08.  Line-ups
 09.  Merch
 10.  Guest List
 11.  Venue Staff, BigTime Staff (Check this out! "Big Time Staff"? They forgot to change it to the new Afton name!)
 12.  No Drugs OR Underage Drinking
 13.  Venue Info
====================================

01. ARTIST PAYMENT
• I need you to be completely clear on payment details & how BONUS PAY works
• As explained in your Artist Configuration, your pay will be directly proportional to your draw
• NEW!!! When fans buy tickets ONLINE - they are given the option to TIP YOU!  You get 100% of your fans' tips - on average fans are tipping about $1.20 PER ticket!!!
      - Artist Payment details – http://www.aftonlive.com/artistpayment/ (Again, they don't exactly tell you what they make off your hard work.)

02. SET LENGTHS
• Standard set is 30-minutes for each band
      - Standard set for “solo openers” is 20-minutes
• IF a band sells less than 15 tickets, we reserve the right to cut their set to 20-minutes, IF needed (It's all about the money.)
      - This does not apply to acts that are a “late add” to the show!
• If needed, special arrangements can be made for a longer set in some cases

03. ORDER OF PERFORMERS
• ORDER can now be set (7) Days PRIOR to the Show! (Finally they've figured out this is sort of important!)
• Order will be based on artist preference and to be MOST FAIR, will heavily factor in which artists have sold the most tickets 7 days prior to the event.
• When you ACTIVATE your tickets online, you will choose your order of preference for time slots
• Only tickets sold prior to the 7 day mark can be weighted into which time slot you get. We MUST do it this way in order to give you, your fans, & the club the Schedule ahead of time.
• Once set, WE will notify you AND your Fans that have bought tickets online.
• It's in your best interest to get tickets sold as far in advance as you can. (And the money in the bank for Afton!)

*IF you need to play earlier in the night, or have a drinking crowd that prefers you play later in the night, let me know NOW so that I can see what I can do for you (Yeah, everybody wants to stay late on a Tuesday!)

04. DO NOT BE LATE!
• Being late will cause BIG PROBLEMS night of show for you and club staff
• Being LATE for load-in may jeopardize your set spot in the lineup!
      - Load-in is at 5:00 PM sharp!

05. IMPORTANT TIMES:
• Load in:  5:00 PM  (ALL ACTS MUST be at the club by load-in time!)
• Start Time:  6:30 PM

06. THERE ARE *NO DOOR SALES* FOR THIS EVENT! (Wow!)
 • ALL Fans MUST purchase a ticket ONLINE, or from you to attend this show.
 • ONLINE Tickets can be purchased all the way up until the end of the show.
 • Fans can also purchase directly from you - if you choose to physically pre-sell.

NO DOOR SALES – MAKES THE SHOW BIGGER. PERIOD! (NOT)
• Eliminates EXCUSES for waiting to buy tickets
• Encourages PRE-SALES in advance!

This encourages fans to purchase in advance - rather than procrastinate and FLAKE OUT on the day of the event...
END RESULT:  Bigger & Better Show with MORE Fans than the old way!

07. WHAT TO BRING & WHAT THE VENUE PROVIDES:
• For what to bring and what the club provides - www.aftonlive.com/whattobring/

08. LINE-UPS:
• Our calendar updates as soon as an artist ACTIVATES their online tickets:   
      http://tickets.aftonshows.com
• We update the club every week; if you see their calendar is not updated, please notify me!

09. BRING YOUR MERCH:
• Artists keep 100% of the merch they sell at the show
• Make sure to have your merch at the show so you don’t miss out on sales!
• Use your merch table for MORE then just making the sale!
        - http://www.aftonresources.com/missing.html

10. GUEST LIST:
• Standard guest list is (2) guests per act
• Special arrangements for guest list can be made in some cases, if needed

11. VENUE STAFF, AFTON STAFF:
• Venue Staff (sound person, bartender etc.) are not directly employed by Afton- the club employs them
• Any issues with Venue Staff, let me know, so I can report it to club management and fix it!
• The Afton Show Manager is directly employed by us, and will take care of you at the show

12. NO DRUG USE OR UNDERAGE DRINKING IN OR AROUND THE CLUB!
• If caught, the club WILL kick you out and you will not be able to play the show

13. VENUE INFO:
• Each ticket will have the club address printed on the ticket face
• If you need more info, you can find their website – (google the club name, city, state)
• If you have ANY questions not answered on the club’s website, let me know!
[VenueRules]

 Thanks for taking the time to become informed with all of this, really lookin forward to the show!!

Amy Cordy
Booking Representative
AFTON, LLC

BACK TO MENU


THIRD EMAIL EXCHANGE:

Date: Mon, 16 Nov 2009 18:52:41 -0800
From: seattle@aftonlive.com
Subject: Online Ticketing - 1 of 2 - Regarding Your Afton Show!

hey Michael,

URGENT & EXCITING NEWS ABOUT YOUR AFTON SHOW! (EXCITING? or SHOCKING?)

=======================================================
For this show you have with us,
we are SWITCHING to our NEW ONLINE TICKETING SYSTEM.
=======================================================

You still will be able to have the option of pre-selling physical tickets for cash to your Fans when needed. But now you will ALSO have our ONLINE TICKETING system as well.

Only a FEW items about your upcoming show with us have changed - below they are outlined. ANY questions or concerns let me know immediately. our GOAL here is simply to give you and your fans more options, and to make it easier for you to maximize your draw.

You are part of our first batch of shows in Beta Launch
- We NEED your HELP
- We NEED your FEEDBACK
- Read BELOW for all details, any questions let me know!

ONLINE TICKET ACTIVATION EMAIL:
Iím sending your Online Ticket Activation Email & Instructions in a few minutes.
- If you do NOT get the Ticket Activation Email, notify me ASAP

==================================================
WHAT DOES THIS MEAN?

Starting NOW - ONLINE TICKETS is how we prefer your Fans to buy Tickets.
- YOU STILL HAVE the OPTION to sell physical Tickets for cash as always.
(A small part of how physicall pre-sale tickets works is changing - that will be outlined in the next email)

THIS IS A MAJOR CHANGE! Nobody can come in off the street! Read on...

There will be NO DOOR SALES for this event, ALL fans MUST purchase tickets online.
- Online Tickets will be availble though all the way until show time!
- Your Fans can also buy physical tickets from you all the way up until Load-in. (We don't want to mess with tickets when we're loading in!)
- This is a new concept for local music, but BIG national tours already use this tactic, and IT WORKS!!! (For sellout tours maybe, but not for small shows with unknown bands)
- This WILL help you SO much, read below for more info.

BAND ORDER now can be set (7) Days PRIOR to the Show! (Finally they've come to realize this is important!)
- The minor changes (below) makes this possible.
- Once set, WE will notify you AND your Fans that have bought tickets.

==================================================
WHAT IF IíVE ALREADY SOLD SOME PAPER TICKETS?
If you already sold some paper tickets for this show, donít worry. You can continue to pre-sell physical tickets as needed (for Fans that can't buy online). HOWEVER, there is a slight change in how physical pre-sale tickets will work now, I am sending you an email with instructions on these changes.
(Basically these minor changes are NEEDED so that we can set Band Order 7 days prior to the show).

==================================================
WHY ARE WE DOING THIS?
Over the past 4 years, almost 90% of all artist feedback about what improvements we can make were about ONLINE TICKETING, or features we could only add by selling tickets online:
- Making it EASIER to get Tickets sold to the fans (for Afton)
- Making the ticket buying process more professional & legitimate
- Getting fans to commit to the show far in advance
- Eliminating the process of printing & cutting cardstock tickets
- Knowing Band Order ahead of time

Our staff, as well as many of our top artists, (Top Artists? With Afton? Name 'em) are excited itís finally happening, We have been working for a LONG time to finally implement our ONLINE TICKETING SYSTEM!

==================================================
PROFESSIONAL TICKETING EXPERIENCE
The experience of purchasing a ticket to your show, through Tickets.AftonShows.com, is now on-par with what your fans expect from major ticket retailers for larger National and Regional Tours. This will communicate to your fans that you and your music should be taken SERIOUSLY. (Remember most bands who do these are playing their first or second show!)

This type of ticketing system is NOT AVAILABLE to local artists - EXCEPT FOR AFTON'S SHOWS!

==================================================
WAIT... HOW IS THIS BETTER THAN ME SELLING PHYSICAL PAPER TICKETS?
--------------------------------------------

SIMPLE & CONVENIENT For YOU & your Fans
- Don't need to print up & cut out physical tickets
- Don't need to TRAVEL AROUND, physically MEETING UP with every fan (This is what Afton built their company on...that you would go directly to every fan and make that all important connection! Now they've thrown that out the window.)
- Don't need to handle or keep track of your Fans ticket money (Yeah, it goes directly into the Afton bank account!)
- Don't need to carry around cash to make change with (Like that was a big problem...)
- Now Fans living out of town (or that you donít see often) can purchase online
- You don't have to catch your Fans at a time when they are carrying cash
- Now there is no chance that your Fan can lose their ticket! (and if they can't show up, Afton still gets the cash)
- - - - - - - - - - - - - - - - - - - - - - -

BAND ORDER can now be decided at least (7) days prior to the event!!!
- WE notify not only you, but also your FANS, so you don't have to! (A great data base for Afton!)

- - - - - - - - - - - - - - - - - - - - - - -
NEW TIP FEATURE = MORE MONEY FOR YOU, THE ARTIST - WHEN FANS BUY ONLINE!
At checkout EACH of your Fans is given the opportunity to TIP YOU. before you even play a note!
- YOU get 100% of all tips that your Fans submit (How generous of Afton!)
- The AVERAGE Tip per Fan right now is about $1.20 PER ticket purchased
- This helps you get more money to record, buy merch, buy equipment, etc.
- The amount that Fans are tipping is suprising! aka disgusting
- Your Fans WANT to help you succeed, and if they buy online they most likely will tip you well. So in other words you are now exploiting the kindness of your family and friends to ask for even more money than the expensive tickets!

Tips are entirely voluntary and the fact that most Fans choose to TIP our artists, shows that most Fans really want to make a DIFFERENCE for their favorite local act.
- - - - - - - - - - - - - - - - - - - - - - -

WE CAN TURN YOUR FANS INTO AN UNNOFFICIAL STREET TEAM - WHEN THEY BUY ONLINE! (BAD IDEA)
Online Ticketing allows us to turn each Fan into a "street team" member for you - so they can help YOU promote.
(Nice, Afton not only expects you to work for them but your family and friends too! CHECK OUT WHAT THEY HAVE PLANNED FOR YOUR FANS!)
One-page Flier & four 1/4-page handbills are included with each ticket a fan buys
We provide them with information about WHY they should help you promote (This is nasty. Not only do they have to buy a really expensive ticket, but Afton is now planning to put the pressure on them to sell!)
We teach them the BEST WAYS to help you promote (Teach them to promote? Nice...)
We give them HTML code to put in their Myspace page that makes web banners linking to your Ticketing URL!
COMING SOON: We can offer Fans discounts if they bring friends
COMING SOON: We can offer Fans rewards for bringing friends (Gift Cards, Free Tickets, etc.)

All of this is extremely valuable. A Fan can bring a FRIEND with them to your show, with little to no effort, but for you to convince a complete stranger to come to your show would take HOURS of high cost, low yield promotion time.
- - - - - - - - - - - - - - - - - - - - - - -

WE CAN HELP PROMOTE TO YOUR FANS ON FUTURE RE-BOOKINGS - WHEN FANS BUY ONLINE!
(If these people are really your friends keep them the hell away from Afton!)
Online Ticketing allows us to have direct contact with your fans. This enables us to help you get the word out to your fans the next time you book a show with us.
(Here's the deal, this allows Afton to have direct contact with your fans...long after you've stopped working with them!)
We can announce future shows to fans that attended your last show (Yeah, and they can have that data base after you've decided Afton is a drag.)
We can offer discounts and deals for returning customers
We can offer discounts and deals so your Fans BRING FRIENDS
- - - - - - - - - - - - - - - - - - - - - - -

WE CAN COMMUNICATE TO FANS ABOUT IMPORTANT EMERGENCY CHANGES:
If at anytime you need to cancel or reschedule due to uncontrollable factors (weather, injury, etc.) - WE can now notify each of your Fans directly. This way, you wonít be stuck tracking down each Fan to let them know about the change and to refund their ticket money. We will also notify Fans of the Order of Performers Schedule once that is set.

==================================================
NO DOOR SALES - MAKES THE SHOW BIGGER. PERIOD! (BULL SHIT!. PERIOD!)
---------------------------------------------
After observing our artists' promotion for over 4,000 shows, we have found that ANY FAN that has ever said to you, "oh ill just pay at the door, I promise" only had about a 1-in-8 chance of ACTUALLY showing up to pay at the door anyway!!! (This is an example of the stats that have no basis in reality. Afton is famous for this.)

So NO DOOR SALES:
- Eliminates EXCUSES for waiting to buy tickets
- Encourages PRE-SALES in advance!
- Turns any chance of having a real show into a crummy private party!

Remember, BOTH Online Tickets and the physical Tickets you are pre-selling are available to Fans all the way up until load-in at least.

For every ONE Fan lost because of NO DOOR SALES, MANY MORE will end up committing to go & purchase in advance - rather than procrastinate and then FLAKE OUT. Why would anybody limit themselves by denying people at the door? Unbelievable!

We have seen this over thousands of shows, and we have found that there is literally NO DISADVANTAGE at all with this new policy. (This will certainly be an interesting experiment.)

END RESULT: Bigger & Better Show with MORE Fans than the old way!

==================================================
What if a Fan can't know their work schedule until DAY OF the Show?
Online Tickets are available all the way until the show starts, and physical pre-sale tickets that you have are available all the way until artist Load-in. But remember, get your Fans to buy IN ADVANCE, so they are comitted to coming to the show, and won't flake out on you! (Apparently, there's been a lot of "flaking out" in the Afton world!)
==================================================

Let me know if you have ANY questions, I'll be sending over a few more emails to help you fully understand specific aspects of this slight changeover. (Slight? This is Afton's idea of "slight"? I'd hate to see drastic!)

We have full confidence that this new online ticketing system will not only help grow your fan base, but will also allow you to draw more fans to this show with less hassle and less effort than the old way!

ANY PROBLEMS, ISSUES, or CONCERNS PLEASE LEND ME FEEDBACK ASAP! I will work hard to ensure that ALL of your needs are met :-D
Amy Cordy
Booking Representative
AFTON, LLC

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FOURTH EMAIL EXCHANGE:

Date: Mon, 16 Nov 2009 18:53:09 -0800
From: seattle@aftonlive.com
Subject: Online Ticketing - 2 of 2 - More Info & Details

hey Michael,

Regarding the show you have coming up with us.

I wanted to RE-CLARIFY a few items about ONLINE TICKETING.

1. DAILY TICKET REPORT EMAIL we will be sending
2. NO DOOR SALES - MAKES THE SHOW BIGGER. PERIOD!
3. WHAT IF A FAN DOESN'T HAVE CREDIT/DEBIT CARD OR COMPUTER?
4. ONLINE TICKETING - ALWAYS MORE CONVENIENT!
5. ORDER OF PERFORMERS - AHEAD OF TIME!
6. SELLING PHYSICAL TICKETS IS STILL OK

Please read all of this email, and get it to all members of your group. ANY CONCERNS, ISSUES, or QUESTIONS I want you to notify me asap, ok?

======================================================
1. DAILY TICKET REPORT UPDATE EMAIL:
------------------------------------------------
Each day, you will get an email that is your Daily Ticket Report. This will simply let you know many tickets have been purchased online by your Fans. These daily reports will be VITAL for you in order to maximize your draw for this show. (MikeL said he got too many of these...period.)

Each report will LIST:
- Which specific Fans have bought tickets so far (So you can turn the heat up on Uncle Billy when the old bum hasn't signed up yet!)
- How many tickets each customer purchased (keep tabs on those "fans" and keep them in line!)
- The date each order was placed

This way you can keep track of which Fans have purchased already and which ones haven't - so you know WHO to followup with and who to talk to. Also, this way you know which Fans already bought tickets so you can offer them incentives to BRING MORE FRIENDS. (This is a great way of being able to lean on friends. Instead of them avoiding you in the hallways at school or the office at work, you'll be able to hound them through constant emails! Great thinking, Afton!)

======================================================
2. NO DOOR SALES - MAKES THE SHOW BIGGER. PERIOD! (AGAIN, BULL SHIT, PERIOD!)
------------------------------------------------
After observing our artists' promotion for over 4,000 shows, we have found that ANY FAN that has ever said to you, "oh ill just pay at the door, I promise." only had about a 1 in 8 chance of ACTUALLY showing up to pay at the door anyway!!!

(so about 85% of Fans that promise they plan to pay at the door, end up never actually showing up...!) (Another brilliant scientific study from Afton!)

NO DOOR SALES - Eliminates EXCUSES for waiting to buy tickets
- Makes it so your Fans have NO REASON to wait or procrastinate
- Makes it so Fans don't wait, wait, wait & then make OTHER PLANS
(A GREAT WAY TO REALLY POUR ON THE PRESSURE! using intimidation and guilt)

NO DOOR SALES - Encourages PRE-SALES in advance
- Forces your Fans to make a decision, do they want to go? Or not? (Wow, it's "force" now?!)
- This helps you KNOW what your Fans are doing - so they can't give you the run around (KNOW what your fans are doing? Creepy)
- Our preliminary tests showed our events are more likely to sell out this way (Preliminary tests? Really?)
- Allows us to set order in advance - and still be fair! (If they actually attended the shows, they'd know how to set the order!)
- Increases the number of fans that get to count toward order determination

Fans can still buy tickets online all the way until the show actually starts, or buy physical tickets from you up until artist load-in. All this does is gets your "indecisive" or "flaky" Fans to make sure they DON'T MISS YOUR SHOW! (Again with the "flaky" fans? Maybe we can get some "hit men" to lean on them too!)

Our Show Manager Can SERVE You Better!
- Our Show Manager wonít have to run a Door Till
- So our Show Manager can be more focused on Artist Relations.

WE WOULD NOT BE DOING THIS *IF* IT HURT SHOW ATTENDANCE...! OBVIOUSLY!
We would not be doing this IF it it was worse for attendance, our artists, or the Fans.

For every ONE Fan lost because of NO DOOR SALES MANY MORE will end up committing to go & purchase in advance - rather than procrastinate and then FLAKE OUT. (Wow really? more flaking out?)

Because now there is no excuse for them not to buy a physical ticket from you - or to buy a ticket ONLINE.


END RESULT: Bigger & Better Show with MORE Fans than the old way!

======================================================
3. WHAT IF A FAN DOESN'T HAVE CREDIT/DEBIT CARD OR COMPUTER? (Okay, now check this out because it gets good.)
------------------------------------------------

If somehow one of your fans doesn't have credit or debit cards, the simplest solution is for them to ask a friend or family member to buy a ticket for them and then pay that person back with cash. (and this is "easier" how?)

*OR* you can sell these Fans a physical ticket for cash, like usual.

Remember though, everything is better for you and your fans if they buy ONLINE. SO if you can get a Fan to do the following it MAY be an easier option for you and them - if you can't phsycially meet up with them for whatever reason.

Another option, Visa offers "gift cards" that can be purchased WITH CASH and are good anywhere that Visa is accepted (which is practically everywhere, including the Tickets.AftonShows.com website). These cards are available at many banks, grocery stores, and pharmacy chains. Fans that don't have their own card can pay cash for a Visa gift card at a physical location that sells them and then use that card to pay for their ticket online. (So they are suggesting "fans" get pre-pay credit cards just so they can attend an Afton show? Yeah, easy.)

For a full list of store locations near you that sell Visa Gift Cards, visit this site:
http://usa.visa.com/locators/gift-card-locations.jsp

If somehow one of your fans doesn't have a computer at home, they can often access one at school or at work. If neither of those are an option, they can usually use a computer belonging to a family member or a friend (maybe they could even borrow yours for a minute). Worst case, there's often computers available for free at public libraries. Also, many cell phones have web-browsing capabilities. Even if your fan doesn't have one of these phones, they could possibly borrow someone a from a friend, co-worker, or classmate - just for long enough to buy a ticket. (Now Afton is suggesting you get them access to a computer so they can log-in and buy tickets. Jeez, I'm back to meeting them in the music store parking lot after school!)

YOU ALSO have the OPTION to sell physical tickets for cash if you want or need to - just like you always have!

======================================================
4. ONLINE TICKETING - ALWAYS MORE CONVENIENT!
------------------------------------------------
Bottom line is, no matter what your Fans situation is... ALL of these options are simpler and more convenient for YOU AND YOUR FANS when compared to the traditional method of pre-selling paper tickets...(Fascinating, they've come to realize, like we've been ranting about, selling tickets is really hard work.)

i.e. You having to physically meet up, in-person, with EACH fan at a time when they are carrying cash, and you also have cash to make change - then making the physical transaction, and then keeping track of their ticket money and all unsold tickets..! (That's what I said! about 3 years ago... about all forms of pay-to-play!)

======================================================
5. ORDER OF PERFORMERS - AHEAD OF TIME!
------------------------------------------------
Online Ticketing allows us to decide the tentative schedule for order of performers at least (7) days prior to the show. (Again, like we've been harping about!)

======================================================
6. SELLING PHYSICAL TICKETS IS STILL AN OPTION!
------------------------------------------------

GET your Fans to use ONLINE TICKETING AS MUCH AS YOU CAN!

However, If you are truly find that SOME of your Fans cannot purchase online, you STILL have the option to pre-sell physical tickets, like always.

There is a minor change with how physical tickets need to be sold here on out, those minor changes will be in my NEXT email. so ANY questions about that just let me know. :-)

Our goal here is to make it EASIER and LESS HASSLE for you to get your Fans out, and to help you get MORE FANS OUT than ever before.

Amy Cordy
Booking Representative
AFTON, LLC

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FIFTH EMAIL EXCHANGE: (Now is where the nitty is gonna hit the gritty! Check it out!)

Date: Thu, 3 Dec 2009 10:17:59 -0800
Subject: IM CONCERNED sales are Slower this time around!
From: seattle@aftonlive.com

Hey Michael!!!

i just noticed that so far you've not sold many tickets at all online...!! :-\ (Oh no. MikeL isn't selling tickets! Now with the on-line tickets, Afton can tell immediately. Time to start the pressure)
Wanted to see what the HOLD UP is with that? Are you having problems? are you confused on something???? (Yeah, he's confused...that's it.)

Please let me know what's going on!!

im a little concerned cause it looks like at this pace your headed to draw pretty badly on this show.. USUALLY you end up drawing just fine.. So wanted to see whats going on? with ONLINE TICKETING things should be easier than ever to get your fans to buy tickets!! (Yeah, I guess zero is "pretty badly". No MikeL and Maklak didn't end up "drawing well" last time. He didn't sell tickets to other Afton shows. This is obviously just a form letter they send to everybody.)

REMEMBER:: YOU CAN SELL PHYSICAL TICKETS FOR CASH IF YOU NEED TO!
I SENT YOU the info for selling Physical Tickets for Cash to your Fans, but you HAVE NOT ACTIVATED that. (They are keeping track of everything MikeL does!) do you need me to re-send that??? If you are having trouble getting fans to buy ONLINE, you need to get tickets sold directly to fans with the physical pre-sale option...!
basically this way its like always, you CAN sell physical tickets for cash to fans directly, in addition to online ticketing, do you NEED TO DO THAT??

IF MY SHOWS DONT have good attendance, the club will STOP letting us book shows there at all... so i really gotta watch things and make sure shows are good, yknow? thats why im checkin in with you to see if i can help. (This is the guilt/intimidation section. If you don't draw, she will loose the club and it will mean that every poor band in the area won't be able to "play" those pretigious Afton shows AND she also won't be able to work with you again (see next paragraph...Oh No!.)

I really WANT to be able to keep booking you for more shows...! But I NEED you to draw well on this show for that to happen and like you agreed to do. Just asking you to come through on what you said you'd do, and keep things movin, just like you expect me to keep up everything on MY END OF things :-)

I want to help all i can - so i cleared some special "time based" perks for you to help you get the ball rolling and making some online sales in the next week!

I CAN ALSO SEND OVER SOME STRATEGIES to get more tix sold easily if you want??

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
*MORE PERKS FOR YOU* (Wow, she's really pouring it on thick! He's not selling so she throws in more incentives.)

IF YOU GET ONLINE SALES IN THE NEXT (7) DAYS ILL GET YOU:::

1. YOUR CHOICE of ONE of these (if you get 10 tix sold online in the next 7 days):

-SPOTLIGHT AD on FACEBOOK (10,000+ views in your city) (I seriously doubt this one!)
*OR*
-A LONGER SET (ill add 10-15 minutes to your set time!) (Who's set time is being cut to make room for this?)

AND

2. $1 Per Ticket Bonus Pay on top of normal pay = IF you get (15) sold in NEXT 7 DAYS.

ALSO

3. AS SOON AS YOU HAVE SOLD 25 TICKETS ONLINE, I CAN LOCK IN YOUR TIMESLOT.
- the sooner you do this, the sooner you know what time you play so that you can let your fans know.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
I want to do ALL i can to help so if you need help or ideas LET ME KNOW. I know that if you put in just a little effort you'd be able to easily hit these perks.

Amy Cordy
Booking Representative
AFTON, LLC

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SIXTH EMAIL EXCHANGE:

Date: Thu, 10 Dec 2009 00:11:18 -0800
Subject: MIKE can you update me quick???
From: seattle@aftonlive.com
To: MikeL

hey mike! (Here we go on the next approach: Jus tryin' ta be friendly)

just wanted to be up front with ya,

as you KNOW!!! IM NOT TRYING to be a "hard ass" or get on your case.. ever!  just counting on you to get tickets sold either ONLINE or if thats not working for ya for you to sell the physical pre-sale tickets for cash to fans,

  A lot of costs are incurred on the clubs part, and ours, to make this show happen for you.   Both our company, and the club, is taking significant financial risk to make this show happen for you - while keeping all of our services and everything we do FREE to you.  :-) (FREE? Again, can we take a look at that EXAMPLE #2: 38 Total Draw X $10 = $57 for you and $323 for Afton. Looks like it costs $323 to me.)

 There is NO "Magic Funding" source that pays for all of the shows overhead costs and expenses..!  If not enough fans come out, US AND THE CLUB are left holding "the bill." (Guilt) 

 So all IM ASKING is that you make sure to do what you usually do - and get a good amount of tickets sold in advance.  cause you ARE one of my MOST SOLID acts, and i really am countin on you for this show. (No, he isn't one of your MOST SOLID acts. This is sent to everybody to guilt them into selling tickets.)

let me know how its going, so far i still see 0 sold so getting a little worried, can you let me know how its going?

 i really know if you use this it can help get fans out easier, but let me know your thoughts?  cool?

PEOPLE YOU KNOW = THE KEY TO GROWING YOUR FAN BASE!!
- The key is to FIRST get people in your existing personal network to buy a ticket to your show in advance.
- THEN you just convey to them how much it helps you when they BRING FRIENDS to help expand your fan base.
- This gets you NEW fans each show, and a bigger draw each time you play.

- - - - - - - - - - - - - - - - - - - - - - - - -

YOU CAN EASILY GET 20-30 TICKETS SOLD, RIGHT NOW, IN ADVANCE: (CHECK THIS OUT - Afton suggestions on getting all your friends, family and their friends to help you sell those damn tickets!)

The foundation of your fan base is right under your nose, and right in front of you!!! 
 - Your Friends, Co-workers, Classmates, Your significant other, Brothers, Sisters, Cousins, Family Friends, Drinking buddies, etc.

THIS IS the Foundation to start with, and to GROW your Fan base from - through people in your existing personal network.

1. Get THESE People that Already Know You, to Buy a Ticket in Advance!
- Explain to them that buying a ticket NOW helps you get re-booked for more shows, better pay, more perks, and a better time slot.
- They WILL buy a ticket NOW...
  IF you explain that them WAITING to buy their ticket DOES NOT HELP YOU NEARLY AS MUCH.

2. Then, GET THESE people that know you and care about you... to BRING THEIR FRIENDS to your show!
- No one likes attending a concert alone!
- Have them buy group tickets, and then bring friends
- Offer simple INCENTIVES to them IF they bring friends
   *Such as a free 1-2 song CD-R, sticker, button, signed set list, signed poster, special invite to an "after party," - BE CREATIVE!
- Anything that is LOW cost to you, but HIGH value in your Fans mind.
- Convey to them WHY them attending & bringing friends is so important to you and WHY it helps you

3. Get EACH member of your group to do their part!!!!!
- Drawing out 30 fans will be 3-5 times easier if EACH MEMBER in your group does these simple things!

- - - - - - - - - - - - - - - - - - - - - - - - - - -
*4 SIMPLE* WAYS TO GET 25+ TICKETS SOLD BY TOMORROW:
- - - - - - - - - - - - - - - - - -

EACH MEMBER in your group must do their part!
 THINK about it... with 3-5+ members in your group... if everyone helps out thats only 5-8 tickets PER MEMBER...! 
 25+ tickets sold is easy if every group member is doing these simple things!

Remember: Your friends can buy ONLINE NOW if they can't meet up with you to buy a physical ticket directly from you.

 -  -  -  -  -  -  -  -  -  -  -  -  -  -  -
1. Have EACH Member of Your Act invite their (3) Best Friends:
 Tell your 3 closest friends why them buying a ticket in advance helps you (as listed above).  Ask them to do you a favor and BRING a few friends WITH them to the show.  This helps grow your fan base for you, easily.  Your closest friends WANT to help you, but won't unless you explain HOW.

-FIRST IT'S YOUR FRIENDS...Call & email your 3 best friends TODAY (because tomorrow they probably won't be your best friends!).  It will get you 3-10 ticket sales EASILY.
 *(IF you have 3-5 members in your group here is 20-50 tickets sold right here, TODAY).

2. NOW IT'S YOUR BROTHERS AND SISTERS...Brothers, Sisters, & Cousins HAVE FRIENDS: (Really we're going for cousins now too?)
You don't need to bring your relatives out every show - but THEY have friends that they can bring. (their friends are your new fans - instantly their friends are your NEW FANS).  This way, when your brother, sister, or cousin has seen you enough times - you have made THEIR friends into YOUR fans.
 ANY ARTIST can start their fan base with their closest relatives & friends... the key is getting them to bring their friends, so that you can make new fans and grow your fan base.

-Call & email/myspace your brothers, sisters, cousins TODAY (Yeah, call your cousins right up!).  ask them to bring friends.  This will get you 2-10 ticket sales EASILY.
*(IF you have 3-5 members in your group here is 8-30 tickets sold right here, TODAY).

3. THEN IT'S YOUR CO-WORKERS AND CLASSMATES...CO-WORKERS & Friends from School:
Again, your fan base can't exist ONLY of your co-workers or your classmates soccer team... BUT, to start out you can have them BRING THEIR FRIENDS, so that you can quickly get 2nd and 3rd generation fans that you don't know to add to your fan base!

-Talk to (3) Co-workers ASAP, get them to buy a TICKET, and each bring 1 friend = 6 Tickets Sold
 *(IF 3-5 members in your group and each does this, it can yield 18-30 tickets sold ASAP)

4. AND FINALLY YOU CAN LEAN ON YOUR SIGNIFICANT OTHER! Girlfriend/Boyfriend/Fiance/Spouse:
Your significant other WANTS to see you play live... and they have FRIENDS they can bring, that once made into a new fan, can bring THEIR friends next time.  Does your significant other want to HELP you grow your fan base and play more shows?  OF COURSE. (Yeah, they wouldn't be a very good wife or husband if they didn't want to help you sell Afton tickets!)

-YOUR significant other brings (3) friends to your show = 3 Tickets Sold - assuming your sig. other gets in free :-)
*(IF 3-5 members in your group and each does this, it can yield almost 10-15 tickets sold)

- - - - - - - - - - - - - - - - - - -

IF YOU DO THESE THINGS, AND EACH MEMBER DOES THESE THINGS - YOU WILL easily get 30-50+ Tickets sold.

 THERE IS NO EXCUSE FOR A REALLY LOW DRAW.  Use the right strategies, and you can always draw at least decent.

You HAVE people you personally know that are interested in who you are and what you play onstage.  DON'T sit around thinking you have "no fans."  You HAVE a foundational fan base of people you know!

Or you could just practice and put on a good show...nah...better go after the family and friends instead.

Amy Cordy
Booking Representative
AFTON, LLC

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SEVENTH EMAIL EXCHANGE:

-----Original Message-----
From: "Maklak -MikeL"
Sent: Friday, December 11, 2009 3:57pm
To: "amy" <seattle@aftonlive.com>
Subject: RE: MIKE can you update me quick???

So finally MikeL has decided to tell Amy that this new fabulous idea isn't working so well...

Hey Amy,
Ya, "the no door admission" is really making it hard on everyone.
And our fans are not use to it at all, the online ticketing hasn't been helpful either, especially through a company no-body's ever bought tickets from online before (like ticketmaster, ticketswest, brownbag, etc).
So we are going to print out some physical tickets and sell those.
Are you going to be at your show?
Thanks,
MikeL

Date: Fri, 11 Dec 2009 22:19:28 -0800
Subject: RE: MIKE can you update me quick???
From: seattle@aftonlive.com
To: MikeL

HERES the huge thing, 80% of fans that SAY they will pay at the door - NEVER DO. we know this from data we have collected over THOUSANDS OF SHOWS :-( (She's frowning about "thousands of shows"? Us too!)

SO HERE's what i can do, IF some of your fans show up to pay at the door, we WILL ALLOW that for this show.
BUT PLEASE, im asking you that you GET TICKETS PRE-SOLD either online or directly to fans for cash to as many "door sale" fans as you possibly can... cause mainly, any fan that "promises" to pay at the door is 80% likely to NOT show up. What a crock!
does that sound fair?

All of our Booking Staff (me included) works full-time 40+ hours per week at our main office in Oregon. Because of this, it is not possible for our Booking Staff to fly out (or drive) to shows we put on all over the country. This is why we employ, train, and manage our on-site Show Managers that will be at your show. Our SM's specialize in day of event artist relations and making sure that the show happens as planned & all booking notes are followed.

- All arrangements you make with your Booking Rep will be clearly communicated to the Show Manager prior to your show.
- All that is discussed during the booking process is in writing by email, and stored on our servers.
- We also have a dedicated Show Manager Support Line that is manned by an in-office staff anytime we have a show. If our Show Manager ever has any questions or concerns while at the show, our office is just a phone call or text away.

i really appreciate you letting me know where you're coming from!! i'm really stoked fro this show :) talk soon

Amy Cordy
Booking Representative
AFTON, LLC

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THE SHOW AND LAST EMAIL :

So MikeL and his Maklac project did the Afton show. He sold no tickets. He said that they "played the show and went home, got no pay. Two bands of the seven booked dropped out the night of the show. One group sold about 5 tickets, another sold 5 tickets and one band sold about 40 tickets." As we've stated throughout this website, which is typical of all pay-to-play shows "Each fanbse ONLY stayed for the band they bought tickets for". Even though MikeL estimates about 60 people showed up, they played to six people at a big club like El Corazon and got no pay. "Afton also did not flier or promote the show at all".

The next day MikeL got this last email. They want him to fink on their show managers and give them good feedback, even though 0.0 was reported as his total draw for this show!


Date: Tue, 22 Dec 2009 11:30:23 -0800
From: feedback@aftonlive.com
Subject: Tell us about your show experience!!

You played in SEATTLE at El Corazon on 12/13/09 - Show Manager: Josh - SEA

We appreciate you playing our show and hope it was a good experience. If any issues came up with our show manager or venue staff, please report it so that we can take necessary action!

1. PLEASE SUBMIT YOUR FEEDBACK ONLINE: Your feedback is how we improve!
- Please fill out our quick online feedback form, it helps us tremendously!
- http://www.aftonfeedback.com/form

2. DID OUR SHOW MANAGER SCREW UP OR BREAK ANY POLICIES?
- If our SM broke policy or screwed up, we NEED to know so we can reprimand them! (no wonder they have a big turnover in show managers!)
- It is NOT our companies intention for any policy to be broken
- We do not want one "bad" SM ruining your experience with us!
- The SM that worked your show is only 1 out of 75+ Afton staff....(this is interesting)
- So any inconsistencies on their part are NOT condoned by us, and not ok
- Any problems need to be reported so we can take appropriate action!


(0.0) WAS REPORTED AS YOUR TOTAL DRAW FOR THIS SHOW:
- IF this is incorrect, notify me immediately! (that you didn't have a 0.0 total draw!)
- If this was reported wrong.. I will need to look into it further
- This is the draw that will be recorded to our Artist Roster for your act
- This, along with notes from the Show Manager (and club) will play into how easy it will be for me to get you re-booked (with a 0.0 draw!?)

SEND US A PICTURE FOR OUR GALLERY!
-Send us the coolest picture you have of your group, and we'll put it up on the Gallery page of our main website! Pictures can be emailed to: Photos@aftonlive.com

Thank you!
Yeah really! Thank you MikeL for sharing this ton of emails and your Afton experience!

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